Hopefully we’ll get some hits out of there and radio will pick it up, but we won’t make it with that in mind.” “Play the music on tour instead of relying on radio. “In a way I want to operate like an indie band,” he said. Jay-Z said that his future as an artist could involve elevating the role of live performances, long a mixed bag even for popular rap acts. That has further pressured record-label executives to rewrite the economics of their business and step beyond the sale of albums in an attempt to wring revenue out of everything from ring tones to artist fan clubs. (The best seller in 2007, Josh Groban’s “Noël,” sold 3.7 million copies, compared with 9.9 million for the top album in 2000, according to Nielsen SoundScan.) The popularity of music downloads has revolutionized how music is consumed, and widespread piracy has contributed to an industry meltdown in which traditional album sales composed mostly of the two-decades-old CD format have slumped by more than a third since 2000. Jay-Z performing at Nassau Coliseum on March 27. The venture, to be called Roc Nation, will split profits with Live Nation. Live Nation is expected to contribute $5 million a year in overhead for five years, with another $25 million available to finance Jay-Z’s acquisitions or investments, according to people in the music industry briefed on the agreement. The deal answers a question that had been circling through the rap world for months: Where would Jay-Z take his next corporate role? As part of the arrangement, Live Nation would finance the start-up of a venture that would be an umbrella for his outside projects, which are expected to include his own label, music publishing, and talent consulting and managing. “I’ve turned into the Rolling Stones of hip-hop,” Jay-Z said in a recent telephone interview. After that, Live Nation envisions integrating the marketing of all Jay-Z’s entertainment endeavors, including recordings, tours and endorsements. Blige, his biggest live outing in more than three years. His first undertaking with Live Nation is his current 28-date tour with Mary J. In Jay-Z, Live Nation has lined up with a longtime star who, after toiling as a self-described hustler on the streets of Brooklyn, earned acclaim as a rapper and cachet as a mogul. Live Nation has already struck less comprehensive pacts with Madonna and U2. The pact, expected to be finalized this week, is the most expansive deal yet from Live Nation, which has angled to compete directly with the industry’s established music labels in a scrum over the rights to distribute recordings, sell concert tickets, market merchandise and control other aspects of artists’ careers.Īs CD sales plunge, an array of players including record labels, promoters and advertisers are racing to secure deals that cut them in on a larger share of an artist’s overall revenue. Jay-Z plans to depart his longtime record label, Def Jam, for a roughly $150 million package with the concert giant Live Nation that includes financing for his own entertainment venture, in addition to recordings and tours for the next decade. If hip-hop has a Mount Rushmore, Hov’s spot has already been reserved.LOS ANGELES In a move that reflects the anarchy sweeping the music business, the superstar rapper Jay-Z, who released his latest album to lukewarm sales five months ago, is on the verge of closing a deal with a concert promoter that rivals the biggest music contracts ever awarded. With the success of 17 platinum selling albums, investments in his own label, a sports management company, a clothing line, and the 40/40 club, JAY-Z became hip-hop’s first billionaire. At the end of the 2010s, JAY-Z became the first rapper to be inducted into the Songwriters Hall of Fame. JAY-Z’s most recent albums include Magna Carta Holy Grail and the critically acclaimed, 4:44. Aside from the music, Hov also launched a sports management company with Roc Nation Sports. The Carters released their first collaborative effort with the GRAMMY award-winning Everything Is Love in 2018. This strong start set the tone for later standout albums like The Blueprint, The Black Album, and Watch the Throne (one of the many great things that came out of JAY-Z and Kanye West’s complicated friendship.) In 2008, he married the legendary Beyoncé Knowles. 1 and Vol 2… Hard Knock Life, the latter of which earned him his first Grammy award. After releasing his debut studio album, Reasonable Doubt, in 1996, he followed with In My Lifetime, Vol. As he took his experiences from the streets to the microphone, he formally adopted the name JAY-Z and formed his own record label entitled Roc-A-Fella Records with Dame Dash and Kareem Burke. Born in Brooklyn, New York, Carter grew up in the infamous Marcy Projects. With decades of experience in the rap game, Shawn Carter has built a legacy for himself as an artist, businessman, and activist.
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